In the new stadium of social networks and social movements related intrinsic worth maybe stop and think together on how we feel attached to certain political processes revolutionary court . The new subjectivities that are possible thanks to the networks had not been possible before. From Tahrir and Gezi 15M to Occupy or the ability “from below” to create new identities or political subjects can articulate specific demands or open discussion processes have been key to the arrangement in which certain discourses have broken and crossed the discursive sign of the mass media .
Perhaps there then talk about two key concepts such as the attention economy and culture as accession and through them , (in this case from the perspective of the 15M in Spain ) has been able to generate a broth pedagogical culture of openness. Of how the good management of these tools and the rethinking of the same questions based politicians have managed to break locks and accelerate the way politics is increasingly understood as a space through life and not as a zombie organ linked to the institutions.
The question that we usually do then is: how do we manage these stages in the network understood as a discussion space equally legitimate for a square or a community center?
Culture of accession
The definition given in these terms David de Ugarte , who has written and studied all these processes before us is:
We can leave that adhesion is a process that facilitates the generation of large masses of perhaps false communities , is an act that costs little , is almost free and involves very little to the recipient
With the advent of social networks and the model implemented by facebook and twitter specifically, the practice which usually demonstrates this commitment to the process is based on ‘Like’ on Facebook and retweets on Twitter . These platforms , which are built as islands within internet , ie trying to re-centralize the information within themselves, limit the ability we have to show that membership. Furthermore, the known likes or ‘ retweets ‘ delimit our capacity for dialogue and do more while perishable within that timeline in which we show the contents .
There , within social networks, much more logical accession fast dying interaction logic . This is why blogs are so important in this regard and are irreplaceable in a way because they allow community has matured much more to be done and leave a mark to step down that road either comments or submissions of information .
Drawing a parallel between the physical and virtual , a ” I like ‘ or ‘ retweet ‘ ( without trying to understand it as something for nothing significant actually) can lead to an ‘ I’ll go to that action you promote ‘ or ‘ I’ll go to your manifestation ‘ . However, the square representing the blog and discussion space is usually entail a much deeper commitment to the political process concrete.
However, there is an obsession with bringing everyone to the top of this pyramid of engagement. The situation and lives are very different and it should also be much more inclusive , let each person choose that level of gradation when to take responsibility in terms of participation with which you feel most comfortable. Anyway, the discussion continues with , for example, the occurrence of terms as clickactivismo . The definition is implicit in its name and leaves no room for many doubts. Perhaps you’ve finished using the clickactivismo as something derogatory term ( the so-called activism couch ) leading away from the movement and often may be so but it hurts to have some empathy with those who do not have access to spaces or time when other , in geographical terms, do have.
Blogs will not replace social networks and the latter to the former. When we talk about a conversation distributed , as in the assemblies ( more so when they are open ) , some people feel much more comfortable stopping to listen ( followers , subscribers ) , spreading what they have heard (I like , retweet ) or actively in the dialogue (comments, inquiries ) . In understand that all these roles have their place ( and foster ) is the opening of new subjectivities that arise from empathy with the emotional part for traversing these spaces .
Economy of attention.
We often talk about the situation , how it progresses and pushes us to articulate speech responding to that of what is going on? ethics and to do so in our group or community have adopted. It is normal then that , sometimes , we meet in a position of influence over certain dialogues that are taking place in the streets or in the internet or wherever.
When we find containers that treat themes of different sensitivities , the manage the presence of information on the home page can be a real head broken . It is therefore important to design a cover as horizontal as possible to accommodate that many sensitivities as possible or, as in this case , both physical and virtual spaces that are represented by square subsequent and / or blog.
On the other hand , we tend to write about too many topics (health, education , employment, housing … ) is the joint that usually set ourselves the rate of publication . This, which a priori may seem simple , it is vital in the life expectancy of a blog. As a rule it is important to prioritize the issues directly related to our collective practices but , if we venture to address other issues one thing to keep in mind is the attention economy . That is, the ability we have to manage flows and the frequency with which we publish in our space.
Thus, practices or latent struggles in our care pyramid should rationalize that time . We may have enough content to hold but in the measure its publication in time will be much of the aesthetics of a live blog we want to show . Understand that is more inclusive not saying that anything goes, that everything can be published and deserves the same space or the same attention. You have to prioritize and make editorial decisions to ensure that issues of concern to more people , which are transverse or more transcendent reference for our community , deserve more visibility. The hodgepodge is not inclusive because it excludes those who are not like us much time to examine all available information .